Achieve trust with professionalism and create value with service

Early in the morning, before Baoding fully awakens, Liang Qinghua is already driving to a client's factory. This is his sixth year in sales and his twenty-fifth year in the die-cutting machine industry. From apprentice to captain, from after-sales service to sales, this man from the foot of Mount Tai has dedicated half his life to embodying "professionalism" and "service," carving out a solid niche for ShandongCenturyMachinery in the fiercely competitive Beijing-Tianjin-Hebei market.

1.Professional background refined in every detail

In January 2000, after graduating from high school, Liang Qinghua joined Hucai Group, starting as an apprentice working on a die-cutter. He gradually rose to become a capable captain. Not only was he proficient in operation and maintenance, he also possessed a thorough understanding of every process and detail. He understood the captain's anxiety during tight deadlines, his boss's expectations for equipment efficiency and stability, and he had a deeply ingrained "problem-solving" approach. This solid foundation, honed from the ground up, became a valuable asset throughout his career. "I only need to hear the die-cutter's whirring to know where the problem lies," Liang Qinghua often told his colleagues.

After 2006, his personal development led him to work in packaging factories in Zhejiang, Guilin, Yantai, and other locations. During his wanderings, he continued to learn and accumulate experience, gaining a more comprehensive and profound understanding of the Chinese packaging industry.

2.The turning point brought by a repair

In November 2012, while working as a captain at the Shandong Ningyang Hexing Group, Liang Qinghua encountered a malfunction in one of the company's fully automatic die-cutting machines, manufactured by Shandong Century. While working with Century's after-sales staff on the repair, he was deeply impressed: "Century's prompt response and attentive service truly put their customers first." This customer-centric professionalism was a stark contrast to anything he had experienced before.

In 2013, driven by both technical expertise and passion, Liang Qinghua officially joined Century Machinery. Leveraging his solid technical background and practical experience, he not only provided training to customers but also systematically trained the company's after-sales team, quickly demonstrating his value.

3.Measure trust with your feet

From 2015 to 2017, he led his team on a whirlwind tour of northern provinces, repairing equipment during the day and traveling at night to ensure a 24-hour response time for customers. The notebooks in his backpack were densely packed with operational data, failure modes, and improvement suggestions for each piece of equipment. "Equipment is alive and speaks." He regularly provided feedback to the assembly department, driving numerous process upgrades.

He developed documents such as the "Century Equipment Three-Level Maintenance Specifications" and the "Delivery Process Standards," transforming the after-sales service system from a firefighting approach to a preventative one. This experience not only helped repair machines but also strengthened Century's brand reputation.

4.The leap from after-sales to sales

In 2018, the company transferred Liang Qinghua to oversee sales in the Beijing-Tianjin-Hebei region. Initially, he was resistant and apprehensive, saying, "I absolutely can't do it. The pressure is too great." But with the encouragement of his boss, Mr. Bian, and Mr. Zhao from the Northern Business Unit, he finally took the leap.

At the time, the Beijing-Tianjin-Hebei market was virtually dominated by competitors, and Century's advantage was diminishing. The company set a three-year goal: to conquer the Baoding market. Liang Qinghua leveraged his most familiar skill, "service," as his weapon. Even if the client wasn't a Century customer, he would proactively visit the

When a client's manager was on leave, he personally operated the machine. His altruism earned the client's trust, first recognizing "Lao Liang" and then convinced them that Century was a unique company. Mr. Zhang from Wanhe Group and Mr. Shao from HSBC provided significant assistance in his early days. After Yuejin Group adopted Century equipment, the production manager became a "volunteer salesperson."

The results exceeded expectations: he surpassed his three-year target in just a year and a half. All larger businesses in the Baoding market now use Century equipment. He also promoted the company's establishment of a parts warehouse in Baoding, significantly improving after-sales response times.

5.The customer's problem is my problem.

At 9 p.m. one evening in late autumn of 2019, a newly purchased die-cutting machine from a client in Tianjin experienced a sudden malfunction. Liang Qinghua determined it wasn't a quality issue with the equipment. However, the fact that the client's production line had stopped was a major concern. He drove 180 kilometers from Baoding late that night to the site. To avoid disturbing the client's rest, he waited in his car until early morning. Upon arriving at work, he quickly investigated and discovered the cause was a loose wire on the die-cutting plate—a problem with the mold, not the machine. Due to the worker's inexperience, they were unable to pinpoint the root cause. The problem was solved, and the machine roared back to life. The client's boss's attitude underwent a dramatic shift, from initial anxiety and complaints to heartfelt admiration and gratitude.

"If a client has a problem, it's my problem." This is Liang Qinghua's simplest and most unwavering belief.

6.Gratitude and progress

Looking back on his journey, Liang Qinghua is filled with gratitude. He thanks Marketing Manager Zhao for his hands-on guidance in customer visits and communication. He is grateful to his boss, Mr. Bian, for his perspective, vision, and constant encouragement, which gave him the courage to challenge himself and make the leap from after-sales to sales. He also expresses gratitude to his family, whose unwavering understanding and support have given him the confidence to forge ahead.

Century's vision of "pursuing greater customer satisfaction and creating a happy life for employees" is vividly embodied in Liang Qinghua. He closely integrates his personal values ​​with those of his customers and the industry. His journey continues—heading to the next customer's workshop, the next journey that requires sincere exploration.

workshop to provide process, production, and maintenance training, and even participate in overall plant planning. He also proactively provided training to the packaging industry in various locations, empowering its healthy development. Liang Qinghua explained that his philosophy is simple: "I don't prioritize selling equipment. I prioritize service. I recommend the right equipment based on your specific situation, not just the most expensive. I also help you analyze industry trends to create long-term value."